From Wiley Publishing comes the global release of the most researched, documented, and comprehensive manifesto on experiential marketing ever written.
As customers take control over what, when, why, and how they buy products and services, brands are facing the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a changing generation of customers, companies must embrace and deploy a new marketing mix, driven by a more effective discipline:.
Experiential Marketing: Secrets, Strategies, and Success Stories from the World's Greatest Brands read online
Experiential Marketing: Secrets, Strategies, and Success Stories from the World's Greatest Brands download
Experiential Marketing: Secrets, Strategies, and Success Stories from the World's Greatest Brands by Kerry Smith ebook pdf epub mobi
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